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The power of effective headlines was something I discovered after reading a series of printed marketing guides 20 years ago by Jay Abraham (an American marketing wizard).
I implemented some of his ideas for print media and found they worked.
Creating headlines that drive traffic and attracts readers is part art with a dose of science.
If you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog.
Write a good headline and your circulation increases.
Headlines are vital not just for newspapers but for advertisements both offline and online. Twitter with only 140 characters is the perfect platform for honing headlines if you want people to click on the embedded link.
Facebook was hot last year and the year before that.
Online stores need to create banners with headlines that make people click.
The skill of headline writing is also vital for those important emails that you send out to your subscribers…you want them opened.
But watching my last few weeks of traffic and sharing data it is becoming ho-hum.
Maybe everyone thinks that they know enough and there is nothing much new to learn. Keep testing and observing what is working and respond with content that meets the beat of the street.
Headlines come in all shapes and sizes but some work better than others. It means you might have to spend longer writing the article but it will be worth it.