Did they just fire their last Denver marketing firm and are on the rebound?Are they looking for a reputable agency to sign a long-term contract and nurture little leads with? A MOFU is much the same, looking to establish your brand as a thought leader within the industry by providing leads with more advanced information that will help move them further through the sales funnel while also gathering more personal information that helps qualify leads to a greater extent. You’ve been hanging out and have gone on numerous dates but haven’t yet “defined the relationship” as Nathan Miller would say.It can be as general as body type and personality or as specific as hair and eye color, education level and sense of humor.
So listen to this Denver marketing firm and sit back, let your qualified leads come to you and watch the magic happen!Depending on where you’re at in life and your intentions, you might be ready to start collecting as many qualified leads as possible! Once you’ve got their number, you’re probably going to want to talk to them to set up a date or another time to just hang out, so you call or text them (play it cool though, don’t want to be texting them 2 seconds after they’ve left).Not only are you reminding them who you are and how awesome you were to them, but you’re also trying to get that first date! After a lead has taken you up on an offer or filled out a form, a follow-up email looks to keep you front of mind and push them further down the sales funnel to a middle or bottom of the funnel offer.Just like with contacting the girl from the bar, make sure you do it in a timely manner (not too soon, but don’t wait forever either) and in the right amount (don’t spam the poor girl, that might just come off a little too strong).Now that you two have exchanged information, it’s time for a real date!
Time to learn a little bit more about each other and show off a bit more of what you have to offer.