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PRO TIP: To really make the most of a pop up, consider your priorities. For Ford Denmark, for example, it's really powerful for potential buyers to sit in the car they might like to buy so Ford use pop ups in their flipbooks to encourage readers to book a test drive or locate local dealers.
And that isn't to say that you have to fill each page of your flipbook with a lot attention-grabbing animations, just check out how effective construction company Skanska are at catching the eye with only one animation on the page.
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Let's say you're a B2B company, in that scenario you might want your readers to buy from you but you may not have a web shop.
In those instances you can add an email check out function that allows wholesale shoppers to send an email with the list of the products they'd like to buy directly to your sales staff If online shopping isn't relevant for you because you represent a retailer with a high product turnover then you can instead offer readers the chance to create a shopping list.
And of course, check the traffic on your flipbook, the clicks, the numbers.
These will help give you insight into how your online catalogs are performing as a marketing channel and the value you're adding to your company.